Beeswax Wrap  Growth & Conversion

Aug–Nov 2021

Client

Our client is a leading manufacturer of beeswax wraps of different styles and colours

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ACOS DECREASE

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ADVERTISING SPEND DECREASE

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AVERAGE CPC DECREASE

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SALES FROM ADS INCREASE

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BUY BOX WINS INCREASE

Situation:

The company’s marketing efforts on Amazon were producing no results and they needed professional help. As with most companies, the primary goal was to increase overall sales in Amazon and significantly drive down their Advertising Cost of Sale (ACoS)for Amazon PPC.

Approach:

We first Analyzed the listing and found that the listing was not very much differentiated from other sellers so we introduced a Pack of 15 for Same product! After differentiating the product we then made it live on Amazon again with proper listing and photographs

Results:

We started seeing Results from the very first day of Product Launch,there were many organic orders we got 20 orders first day out of which 11 were organic and 9 were from PPC After 3 months, the beeswax wrap manufacturing company saw extraordinary increases in visibility, clicks, product Buy Box win percentage and transactions. Their ACoS decreased by nearly 90% of their baseline – far surpassing the original goal. Overall, they achieved a nearly 200% increase in revenue from Sponsored Ads.

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